The Dream Big
Group Workshop Agenda

[Final agenda to be confirmed 10 days prior]



Wednesday, Pre-workshop Get Together – 7:00PM – 9:00PM (Optional)

  • Arrival at Brimmer & Heeltap and mingle with the founder of Brimmer & Heeltap - Jen Doak.

  • Workshop introduction, getting to know the team, the trends, and the process.




november 1

AM Session, Thursday 8AM – 11:45AM

  • Arrive at Atlas Workbase [state-of-the-art co-working space] for a morning of highly interactive and energetic think tanking and dreaming.

  • Work together in teams to create new ideas from “what if” programming, customer personas, trends, facility and operations overlays, and use and density heat maps. This is a “real time” session of problem solving.

1 Hour Lunch – Included with Group Workshop

 PM Session – 1:15 – 5:15PM

  • Tour and discussion of Atlas Workbase. Study how multi-use experiences function on a work, retail, meet, greet, and social level - all blended with hospitality.

  • Work together further in teams to continue ideas from “what ifs”, customer personas, trends, facility, operations overlays, and space use and density heat maps.

5:15 – 6:30 – Happy Hour and Closing/Next Steps, Take-Aways

  • Discuss and summarize the workshop observations. Dynamik to provide overview of what attendees will receive post-workshop including a summary of the workshop outcomes and suggested next steps for attendee use.



Your Dream Big Facilitator


Melanie Corey-Ferrini

(Chief Experience Officer)

Melanie is the lead dynamic facilitator with expertise in total experience design in blended and multi-use spaces. Her diverse background in real estate analysis, operations, planning, design, food and retail branding, and construction, make her a subject matter expert. In addition, her passion lies in creating dining and retail experiences that are grounded in reality, as well as,  forwarding thinking and innovative.

Integrating the latest in digital technologies and other virtual experiential thinking into physical experiences and operations is vital in all conversations leading to a total 360° experience.

Melanie’s skills as a facilitator and speaker will provide attendees a hands-on workshop experience, while at the same time, providing real-world solutions and ideas for attendees to take back to their companies and campuses.


Guest Workshop Interrupters


Interrupters are specialists that will drop into various portions of our workshop days to mix up the conversation and bring forth new ideas to consider. We select our Dream Big Interrupters based on our attendee's areas of interest [from the questions sent to each attendee before the workshop]. The following is the current Dream Big potential Interrupters.


Interrupter I

Technology/Virtual Expert


Interrupter II

Dining and Retail Operations Expert


Interrupter III

Corporate and Workplace Development and Facilities Expert