Creating your next Big Food and Retail Experience?

Dream Big
Group Workshop

Seattle, WA

2019 Dates TBD


The Dream Big
Group Workshop Agenda

[Final agenda to be confirmed 10 days prior]



Wednesday, Pre-workshop Get Together – 7:00PM – 9:00PM (Optional)

  • Arrival at Brimmer & Heeltap and mingle with the founder of Brimmer & Heeltap - Jen Doak.

  • Workshop introduction, getting to know the team, the trends, and the process.




november 1

AM Session, Thursday 8AM – 11:45AM

  • Arrive at Atlas Workbase [state-of-the-art co-working space] for a morning of highly interactive and energetic think tanking and dreaming.

  • Work together in teams to create new ideas from “what if” programming, customer personas, trends, facility and operations overlays, and use and density heat maps. This is a “real time” session of problem solving.

1 Hour Lunch – Included with Group Workshop

 PM Session – 1:15 – 5:15PM

  • Tour and discussion of Atlas Workbase. Study how multi-use experiences function on a work, retail, meet, greet, and social level - all blended with hospitality.

  • Work together further in teams to continue ideas from “what ifs”, customer personas, trends, facility, operations overlays, and space use and density heat maps.

5:15 – 6:30 – Happy Hour and Closing/Next Steps, Take-Aways

  • Discuss and summarize the workshop observations. Dynamik to provide overview of what attendees will receive post-workshop including a summary of the workshop outcomes and suggested next steps for attendee use.



Your Dream Big Facilitator


Melanie Corey-Ferrini

(Chief Experience Officer)

Melanie is the lead dynamic facilitator with expertise in total experience design in blended and multi-use spaces. Her diverse background in real estate analysis, operations, planning, design, food and retail branding, and construction, make her a subject matter expert. In addition, her passion lies in creating dining and retail experiences that are grounded in reality, as well as,  forwarding thinking and innovative.

Integrating the latest in digital technologies and other virtual experiential thinking into physical experiences and operations is vital in all conversations leading to a total 360° experience.

Melanie’s skills as a facilitator and speaker will provide attendees a hands-on workshop experience, while at the same time, providing real-world solutions and ideas for attendees to take back to their companies and campuses.


Guest Workshop Interrupters


Interrupters are specialists that will drop into various portions of our workshop days to mix up the conversation and bring forth new ideas to consider. We select our Dream Big Interrupters based on our attendee's areas of interest [from the questions sent to each attendee before the workshop]. The following is the current Dream Big potential Interrupters.


Interrupter I

Technology/Virtual Expert


Interrupter II

Dining and Retail Operations Expert


Interrupter III

Corporate and Workplace Development and Facilities Expert


Group Workshop


The Dream Big Group retreat is a chance to participate in a workshop that we generally offer to single clients and projects. It is open to up to 25 attendees from all different campuses and corporations looking to collaborate and think big.

You will attend with other leaders that are looking to create their next big retail and dining experiences.  These leaders work in facilities, operations, planning, dining, retail, and hospitality.   Together you will create a plan for innovative human experiences and digital integration while maximizing and blending real estate uses.


What outcomes can I expect from the workshop?

Dynamik will provide a summary document of the outcomes, data, and trends from the workshop to all attendees post-workshop.  Dynamik’s team, as well as, the guest interrupters will guide attendees through the process of blending experiences in Retail Projects, Higher Education Student Unions and Auxiliary Spaces, Business and Industry Retail and Dining Spaces, and Senior Living Dining and Social Areas. The goal is to maximize space utilization, as well as play, work, learn, shop, eat, and rest experiences.

The Group Workshop will guide attendees to:

  • Work together to create reliable solutions based on trends to take back to your campus of development

  • Diagram physical and digital areas of opportunity for higher engagement.

  • Learn about programming tools to identify low, medium, and high engagement areas for different times of the day.

  • Identify areas that may potentially yield higher cost/benefit outcomes vs. lower cost/benefit outcomes.

  • Identify the range of experiences and infrastructure before planning any new projects or facilities that will incur more cost with little to no benefits.

  • Study and outline demographic and customer/user personas for your campus.

  • Study and integrate customer journey and experience mapping into your campus map.

THANK YOU to our sponsors - Atlas Workbase and Brimmer & Heeltap

Workshop Pre-Registration Form


To be placed on our wait list for our 2019 Group Workshop please fill out the form below.

Name *